Art
Maryam Kahvand
Abstract
Today the design development and management of its process has become increasingly important. Based on the book review model, this article examines and critiques a book in the field of design development and planning with the aim of recognizing the features of design texts. “The Design Brief book” ...
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Today the design development and management of its process has become increasingly important. Based on the book review model, this article examines and critiques a book in the field of design development and planning with the aim of recognizing the features of design texts. “The Design Brief book” contains a collection of discussions, lectures and seminars by a well-known director and consultant of design strategies in the field of organizational identity management. The book content is written in two general sections: Design brief and design management. This descriptive-analytical study pays attention to the visual and technical characteristics of the book as well as the meaning of the content text. Considering the visual literacy of book’s audience, the color combination of the cover, lettering, and page layout of the book, needs to be revised and edited. Also, the lack of visualization and image tools leads to poor functioning and less attractiveness of the pages. The findings of the research in the study of the text indicate that the content of the book lacks an analytical approach to the subjects. The thematic relationship between the content of some chapters is not sufficiently coherent, although it does include some key points in the design of cryptographic design and design management.
Art
Maryam Kahvand
Abstract
With the development of visual communication in the present age, the analysis and reading of visual texts in order to decipher the meanings and express their meanings is of particular importance. Critical discourse analysis, as one of the approaches that considers both the context of the text and the ...
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With the development of visual communication in the present age, the analysis and reading of visual texts in order to decipher the meanings and express their meanings is of particular importance. Critical discourse analysis, as one of the approaches that considers both the context of the text and the social context of the text, has made it possible to study discourses in works of art. The purpose of this paper is to introduce visual discourse or visuality as a way to analyze images, and its theoretical framework is dedicated to reviewing the critical visual methodology, which is an integrated model of Rose and Fairclough methodology. In the process of analysis, the Mellat Bank's advertising campaign has been visually criticized in order to elucidate its visual discourse based on the textual components of the images and the fields of its representation. The structure of technology, the configuration of images, and the social effects of visual components are discussed in the sites of the text, discourse action, and social action. The findings of the research indicate that the discourse function of this campaign is to highlight the value of money as national and cultural capital and to promote empathy and patriotism in the audience, during which the Mellat Bank changes its identity from a financial institution to a cultural institution.
